Content shared on social media tends to be more visual due to high engagement levels and amplification when it includes photos, videos, memes and infographics. According to a Citrix Report and associated infographic, nearly two thirds of the posts on social media use visual content,  since it ignites viewers imagination and enables brands to provide a positive experience, and social media users are more likely to micro and visual content.

For instance, the other day, I was browsing through Hard Drives on Amazon. After a couple of days, I received this email with images personalised based on my browsing:

For example, BBC News provides an Instagram video news service called Instafax. It delivers 15-second news clips using Instagram videos. This is immensely useful to its busy community which doesnt always have time to watch the news.

For example, since our product is a dashboard reporting tool, we show sample dashboards on our site to help users imagine what to expect from our product.

Great visual content can convince your customers that you understand their problem and that your product or service is the solution to it. It can help them see how your product or service impacts their lives day after day.