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In internet marketing, conversion optimization, or conversion rate optimization (CRO) is a system for increasing the percentage of visitors to a website that convert into customers, or more generally, take any desired action on a webpage. Conversion rate optimization (CRO) is the process of optimizing your sponsored search ads, landing pages, and overall website design to raise your conversion rate. CRO is quickly gaining in popularity because it’s seen as a way to increase profits from sales without raising your advertising spends.
Conversion Rate optimization is an art of generating more and more leads from the targeted audience. Conversion optimization makes your customers pick up the phone and call for a quote. Conversion optimization gets them to click the ‘buy’ button now instead of leaving the tab open for later.
By optimizing or improving your web conversion rate you can get more people to take more action without spending money on attracting more visits to your landing page or website.
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