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Local marketing is a crucial aspect of a successful, comprehensive Internet marketing strategy. For a business with multiple locations or a corporation seeking more local customers, a traditional approach to SEO won’t be enough; in fact, marketing to a targeted local audience requires its own unique set of strategies. When done correctly, local online marketing allows businesses to improve their branding, positively engage with their community, increase customer loyalty, and secure higher conversion rates.
The following chart is a summary of each local marketing technique and we dive into each category in detail below.
Implementing a local SEO campaign is one of the first steps we take when launching a client’s online marketing strategy. We first ensure that a client’s website is properly and fully indexed by the major search engines that determine rankings, which involves submitting an XML sitemap to platforms like Google Webmaster. We specialize in optimizing Google + Local Business Pages, with appropriate images, video, description, and other related factors that can get you at the top of search results and attract highly targeted customers to your business.
Easy Web also creates client listings in numerous online business directories like Yelp! and Google+ Local to significantly boost a company’s local online presence. Our primary goal is to make every client’s company more visible and accessible and, despite the decline in popularity of the physical phone book, an online business directory is now the best method for achieving both of these objectives.
Local Pay per Click is the fastest way to attract ready-to-buy prospects to your local business and convert them into recurring customers. Local PPC Ads are only shown to people who are searching within a very Limited Geographic Area, mostly within 50 miles of radios of your shop or office. You only get high targeted traffic to your website, from people who are ready to buy right now. It’s damn effective, less expensive & gives positive results.
Your customers use social media, and you need to be there – interacting with them – to influence their purchase decisions. Social media marketing is the engine that pushes your brand to the right audience. We help you with all the technology that you need to find and interact with your customers. We help you choose channels and media platforms that are best suited for your audience.
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