from the Zimana Instagram account: http://ift.tt/1Skl38j What is the right number of visits or sessions needed to begin using analytics reports? 2? 33,483? Maybe over 120,000? The answer is none! Your analytics really begins when planning website and app content alongside the digital marketing media used to build awareness. In fact, the current trend of customer experience means planning on content and understanding users - not just achieving numbers just to gain numbers. In fact the biggest mistake small business owners make is delaying their analytics until AFTER a website is Doing so overlooks maximizing the benefits from the metrics and taking action that can benefit a business for the long haul. When starting with analytics, concentrate on identifying trends in the data first rather seeking hard numbers. Those trends can highlight where marketing and operational resources in your business should be directed.