The changing landscape of digital penetration and eCommerce in India has got big momentum, thanks to the digital India drive of the prime minister, Narendra Modi. The country observed Digital India Week in July 2015. In his address to the nation, he emphasized the need of high-speed digital highways to unite the country. He said that digital connectivity will do wonders and it will bring a welcome change in the financial and social life of Indians. Quality education will become cheaper and accessible for all regardless of their financial position and location. Paperless banking and digital storage will eliminate a lot of problems.

Another factor that is going to create an eCommerce boom in India is the surge in mobile phone usage. India is already on its way to become the fastest-growing e-commerce market in the world. with around 245 million Indian users, India is just behind China and the US. Furthermore, the changing lifestyles, busy routines and traffic blues in the major towns of India are accelerating the growth of eCommerce. People are frequently buying second-hand stuff from sites like eBay, Quikr, and Olx. Sites like Amazon, Flipkart, eBay, Snapdeal,Yatra, and Makemytrip are already doing good business. India's eCommerce market is estimated to be around $13 billion in 2013, up from $4 billion in 2010. Travel is the largest vertical with around 70% share of our eCommerce market.